Facebook remains the world’s largest social network in 2017, even though it is 2017. Facebook launched in 2009 with a mere 1.2 billion users. Nearly 65% of them log in every day to the massive platform. Mark Zuckerberg’s social network experiment was only used by a few thousand people a decade ago. Facebook was not a worldwide success ten years ago.
What is going to stop it growing at a faster pace? Do you believe anything can stop Facebook’s growth? It’s almost impossible to believe that Facebook will stop growing. Any social network or platform online with such a large user base will likely never fall, but instead, they will adapt.
Digital marketers use Facebook to market their products to a large audience. Facebook is the best place to advertise because every person in your ideal market uses it 24/7. You may be wondering how one can target Facebook users with marketing.
Facebook advertising’s best feature is its official platform which allows you to target exactly the people you want by location, gender, age, interests, and many other factors. Facebook marketing is very easy. I have been following the advice of an expert in Facebook marketing online to show you how you can take advantage of Facebook.
Almost all age groups use Facebook as 13 is the minimum age for Facebook. Although Facebook doesn’t have any data publicly available about the most active age groups on their site, many researchers found that the 18-29 age group is the most popular. People 65 years and older are not interested in it as much.
What is the best form of advertising?
* Ads that are page-based
Facebook pages, unlike profiles, are your portal to advertising. Although they look very similar to profiles and have the same purpose, Facebook pages are for public figures, businesses, organizations, or companies. Facebook users can Like a Page, and then they start following it and all its updates.
While pages are easy to set up and are free, it can be difficult to get enough fans. Advertising is where it all begins.
You can use page-based ads to create campaigns such as Like campaigns or SMM Panel CTA campaign that showcase an external website.
Facebook groups are the new forums. They are very similar to Pages. However, anyone can post updates in a Group. You can create a group that is relevant to your industry or target audience and then start from there. You can easily engage many users quickly and for free by creating groups.
* Profile photo – indirect advertising
Your logo placeholder is your profile photo. It’s as simple as that. It’s not as easy when it comes to Cover Image. You decide what goes. Some people use fictive mascots while others display discounts or their employees. A flat design with fancy artwork is always a good option.
* The “About” section
This is a brief pitch that can make or break your Facebook advertising campaign. This is directly below your profile picture or logo, and it’s where you can tell the wider Facebook community about what you stand for.
To succeed, you just need to be friendly and casual.
Facebook is much more than a social media platform. Facebook is flexible and you have many marketing options. You can adapt your marketing strategies to meet all the needs of your company with them.
It is not easy to master all the features of Facebook. But it will be worth it once you have. It is important to embrace Facebook’s constant growth and work on social media marketing.